Starting your business today
How we built Lenoir — and how you can too
Chúng tôi khởi nghiệp từ hai bàn tay trắng: thử mẫu, đàm phán supplier, sống với feedback khách hàng và đổi tốc độ theo dữ liệu. Đây là khóa học kể hết hành trình đó — tỉ mỉ, thẳng thắn và dành cho người muốn bắt đầu ngay.
We saw the problem: starting a product brand is messy
Ideas are cheap — the hard part is shipping something real: a reliable supplier, controlled cost, packaging that sells, and a repeatable launch that converts. Most guides give frameworks; few give the actual emails, numbers and mistakes.
- How to find a supplier who won't ghost you after a sample?
- How to know your real margin after platform fees and returns?
- How to make 100 orders that look authentic (not fake) for social proof?
- How to structure a first 6-month plan without burning cash?
Our answer
We built the course from the exact steps we used — including failed launches and the fixes. Every module contains templates, real screenshots (order pages, invoices), and a checklist you can apply this week.
Our journey — from prototype to market
A short version: idea → 10 suppliers → 3 iterations of formula → first 120 orders from launch → iterate packaging → scale with paid ads & creators.
What went wrong (and what we fixed)
- Supplier MOQ too large → renegotiated with partial prepay + staged production
- Poor initial copy → rewrote product story and A/B tested two listings
- Returns spike after 7 days → built clearer packaging instructions & QC checklist
Snapshot
Timeline: 0 → 12 months first traction. Budget first launch: ~XX million VND (sample + small ad test).
Who this is for
Founders, indie makers, side-preneurs, product managers who want to launch a tangible brand — not just a marketing idea.
What you'll learn — practical modules
Each module contains the exact templates, checklist and example files we used.
Module 1 — Validate & Position
Market sizing, competitor teardown, USP and price anchor. Includes 1-page validation template.
Module 2 — Sourcing & Sample
Supplier checklist, sample testing protocol, negotiation scripts and MOQ strategies.
Module 3 — Cost & Finance
Detailed cost model with platform fees, returns, break-even calculator (editable sheet).
Module 4 — Packaging & Compliance
Design brief template, packaging economics and legal checklist for product launch.
Module 5 — Launch & Growth
Prelaunch playbook, seeding checklist (50–100 real orders), creator outreach scripts.
Module 6 — Ops & Retention
Fulfillment flow, customer care templates, retention loops and KPI dashboard examples.
Bonus materials
Email templates, negotiation scripts, model spreadsheets, sample QC checklist, ad creative briefs.
Format
Video lessons + downloadable templates + optional live Q&A session (monthly cohort).
What early students say
"Mình dùng mẫu email supplier, trả về sample nhanh hơn và tiết kiệm chi phí. Bài học rất thực tế." — H.T., founder
"Không lan man. Các bước làm rõ ràng, checklist giúp mình ra đơn hàng đầu tiên sau 3 tuần." — M.L., indie maker
"Bảng chi phí và cách tính margin giúp mình tránh sai lầm khi scale." — K.N., ecom operator
Pricing & cohort
Early bird: package + 1 live Q&A. Limited seats per cohort to keep feedback high-touch.
Guarantee
30-day refund if you show you've tried the templates and feel it didn't help (we want action takers).
Ready to build your brand?
Join the next cohort and get access to the exact playbook we used to build Lenoir.
How to apply
We keep the process simple — apply, confirm, prepare, launch.
- Fill quick form — tell us your idea and stage (2 minutes).
- Receive confirmation — course pack + checklist (via email).
- Prep materials — supplier brief, initial SKU idea, budgeting sheet.
- Start class — watch lessons, apply templates, submit your launch plan for feedback.
Need a tailored plan?
If you already have a product or supplier, we offer 1:1 consulting as an add-on to roadmap your next 3 months.
Start date
Next cohort: TBA — early bird seats open now.
FAQ
Yes. We start with validation and position then move to suppliers and launch. Templates help you take the first actions.
